From Samuel Adams:
Happy National Lager Day! As a brewery that has been loving lager since 1984 (and well before that, channeling the love of Jim’s forefathers), it’s no secret that we look forward to this day each year. Join us today to celebrate and raise a pint of the style that helped give us our start and continues to be our favorite after all these years.
There are only two types of beer in this world… ales and lagers. Everything else is a style that belongs within one of these two types. For those of you not familiar with lager, it’s a type of beer that encompasses a wide variety of styles ranging from light pilsners to rauchbiers to darker bocks. So what links them together? Lagers are fermented and conditioned longer than ales, and at lower temperatures which yields smooth, crisp flavors and allows the malt and hops in the beer to shine.
Our Samuel Adams Boston Lager is brewed with two-row malted barley to give the beer its body and flavors ranging from slightly sweet to roasted, and Bavarian Noble hops which impart floral, piney and citrus notes. We then take an extra step and age Boston Lager longer to maximize and enhance the complex flavor combinations.
CELEBRATE WITH US!
To help you get in the National Lager Day spirit, we’re asking Sam drinkers like you to:
1. Grab your favorite Samuel Adams lager (there’s a few to choose from with Winter Lager, Double Agent IPL, Black Lager, Cherry Chocolate Bock, or our favorite Boston Lager)
2. Snap a photo.
3. Tag your photo on Twitter or Instagram with the hashtag #LagerDay
4. We’ll select a few of our favorites and send you a Boston Lager prize pack!
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