San Jose, CA – Strike Brewing Co. and Bay Area Distributing
(Richmond, CA) recently signed an agreement for the distribution of Strike’s craft beers in three East Bay counties (Marin, Alameda, Contra Costa). Bay Area Distributing will carry both draught and bottled versions of Strike’s current four year round styles, including the IPA, Blonde, Brown, and award winning Imperial Red. Jenny Lewis, Strike CEO, comments, “We are very excited to be working with Bay Area Distributing. The East Bay has a vibrant, dynamic craft beer market and we look forward to being available in a lot more locations very soon. With our new facility just announced, Bay Area Distributing will represent our current and new offerings extremely well.”
Previously in the East Bay, Strike has self-distributed to a number of accounts which focus on rotating craft beers. Drew Ehrlich, Brewmaster, commented “With the addition of Bay Area Distributing we can expand our reach to many new on- and off-premise accounts we couldn’t previously serve on our own. I’m looking forward to sending some interesting seasonals, sours, and one-offs over there.”
During its two years in the market, Strike has grown carefully and executed its plan to expand within California before crossing state lines. With the addition of a new brewery in 2014, Strike, leading the session beer resurgence, plans to add a number of new styles in both bottles and draught, as well as bringing the Wit and Porter back to the Session Series line-up.
.
0 comments (click to read or post):
Post a Comment
Please leave a comment...I do moderate each comment so it may not appear immediately...and please be nice! You can also comment using Disqus (below) or even comment directly on Facebook (bottom).