From the Washington Post:
In the past three months, the rolling pub has hosted events for local companies . But its origins are in the classroom: Petrella came up with the idea and perfected its business plan as a senior in a restaurant design course at the Universities at Shady Grove, a consortium of nine Maryland universities.
As part of the school’s capstone program, groups of students team with local developers, such as the Peterson Cos., and restaurants, including Bold Bite in Bethesda and the 4 Corners Pub in Silver Spring, to create real business plans. In the case of Dogfish Head Alehouse, that meant finding a way to expand the company’s brand beyond the walls of the company’s three area restaurants.
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