From Schubros Brewery:
SAN RAMON, CA -- “The weather is changing, and it’s time to bring out the winter warmers,” says Ian Schuster, Schubros president. “And we’ve got a great, really unique one here. It’s a recipe over a decade in the making."
“I’ve been working on this balance of dark roasted malts, subtle hops, and vanilla, cinnamon, and cardamom spices for years," explains Schubros Brewmaster Mike Johannsen. "But we finally nailed it. Turns out the 94th time’s a charm.”
While the taproom will open as normal at noon at Saturday, launch festivities are not scheduled to begin until 5PM with Festivus Miracle’s formal introduction and launch. That will be followed at 6PM with the unveiling of the official Festivus Pole, and at 7PM with the Ugly Sweater contest. Free tickets are available on Eventbrite at: http://www.eventbrite.com/event/9243947897/es2?rank=1&....
Savourie Streets, the popular San Francisco Bay Area foodtruck also headquartered in San Ramon, will be there for dinner from 5PM.
Festivus, a holiday born in response to family tensions so often exacerbated by the aggressive commercialization of the Christmas period, was invented in 1966 by the family of Dan O’Keefe. O’Keefe, a Seinfeld writer, made the holiday popular in the 1997 Seinfeld episode “The Strike”. Since then the holiday has thrived, and enjoyed varying degrees of nation-wide adoption.
Festivus Miracle distribution will begin the following week, available both on tap and in 22oz bottles.
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