Widmer Brothers Brrr Seasonal Ale Returns

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We brought you the first look at this label back in May, and now release details from Widmer Brothers:

The first few signs of winter are here: the days are getting shorter, the nights are getting colder, & Widmer  Brothers has announced the release of their winter seasonal beer, Brrr Seasonal Ale. This is the eighth time that Widmer Brothers has released Brrr and the tradition continues as the brewery invites beer drinkers across the county to “warm up with a cold one” this winter.

Brrr Seasonal Ale is a hoppy Northwest-style red ale, which is a departure from many dark malt-driven winter warmers, with a deep red, rich body and a hearty malt presence. The addition of Simcoe and Cascade hops give it a big citrusy hop aroma, while Widmer Brothers’ Alchemy hop blend provides a balanced bitterness to complement the sweet malt profile.

First released as N.W. Red Ale as part of the brewery’s experimental W Series in 2006, the beer quickly became a favorite and earned a spot in the Widmer Brothers seasonal lineup less than a year later. The beer was renamed Brrr Seasonal Ale, and has been warming up winters for Widmer Brothers fans ever since.

“Brrr is a beer that our brewing team wanted to drink during cooler months, and was definitely influenced by the Northwest’s love of hoppy beers,” said Brewer Doug Rehberg. “When we first brewed it, our goal was to brew a big, hoppy red IPA. We chose Simcoe hops, which were fairly new at that time, because of the hop variety’s fruity, spicy and citrus character. The recipe turned out to be perfect for the season, and it’s one that our team still looks forward to every year.”

Brrr Seasonal Ale is available in markets across the country until January in all formats: on draught and in six-, 12-, and 24-packs. Brrr is also available in the Widmer Brothers Brothers’ Best variety packs until January.

Please visit www.widmerbrothers.com for more information, or follow Widmer Brothers Brewing on Facebook for the latest brewery news and happenings.
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