Samuel Adams Brewing The American Dream Pitch Room Competition

These past few months we’ve been traveling across the country meeting with small business owners in the food and beverage industry. Although this time, we’re not sourcing ingredients for a new beer. Entrepreneurs nationwide have been perfecting their two minute pitch to expert judges as part of our Pitch Room Competition which offers the chance to win a $10,000 grant, extended coaching and mentorship from The Boston Beer Company, and an opportunity to pitch their product to key retailers and buyers.

In partnership with Accion, we’ve hosted three “Pitch Room” competitions this year so far in San Francisco, Denver, and Boston. So far we’ve heard from 19 small business owners who had the opportunity to pitch their products in just two minutes to a panel of expert judges ranging from members of the Samuel Adams senior leadership team (including Jim Koch), retailers, buyers, and business experts. Following the pitch, business owners were offered valuable feedback putting them one step closer to perfecting their sales pitch.

Meet the finalists so far…

Cole Meeker (above), owner of San Francisco based Sea of Change Trading Company, impressed the judges with his baked seaweed snacks. They come in a variety of different flavors including Thai BBQ and Maple Sea Bakin’. Cole’s dedication to keeping his ingredients fresh and all natural made him the judge’s pick.

Lindita Torres-Winter was the winner at the Denver “Pitch Room” event. As owner ofLindita’s Salsa, she has developed a salsa mix that gives you fresh salsa – all you need to do is add the tomatoes. Lindita grew up as a farm worker and picked tomatoes as a child. She created her authentic mixes based upon her Hispanic culture and heritage.

Michael Fairbrother of Londonberry, NH won the Boston “Pitch Room” event with his pitch of Moonlight Meadery. Michael became passionate about mead way back in 1995 when he tried it for the first time – since then, he has opened his own meadery that offers a variety of different styles of mead. Michael has extensive knowledge about mead and is dedicated to experimenting with his craft.

Our next “Pitch Room” competition is taking place in New York City on November 11! Apply here for the chance to pitch your small business at this event – please note that the application closes on November 4th.

The winners from our regional events will be competing in the “Pitch Room” finals at the Boston Brewery on December 9th – stay tuned for more details and may the best pitch win!
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