Stone Brewing Greg Koch Weighs In On Craft Beer Bubble

From the West Coaster:

Leave it to Greg Koch, San Diego’s voluminous craft beer crusader, to put all this talk in context. “How many mass extinctions have we had in the history of our planet? I think five,” said the CEO and co-founder of Stone Brewing Co.  “I think you can say that human existence isn’t permanent, let alone the rise of the current growth rate of craft beer. Yes, there’s a threshold, it’s between .01 percent and 99.999 percent. We know it’s somewhere.”

But where? And when?

“Everyone is scrambling for volume right now – adding equipment and tanks at a breakneck pace with no eye for a possible snarl ahead,” Koch continued. “And I’m not saying there is a snarl ahead. I am not predicting the future. But I do think there is going to be a bump in the road because there always is a bump in the road.”
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