From Adage:
Miller Lite is going retro. The brand, which launched in 1975 as the first successful mainstream light beer, will be packaged in its original can design from Jan. 1 to March 15.
"This is the first of a series of initiatives that will help us reinforce why Miller Lite is the perfect and only beer for Miller Time," MillerCoors said in a memo to distributors this week. The brewer said 98% of Miller Lite cans will be converted under the program, which will cover 12-ounce, 16-ounce and 24-ounce varieties.
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