Sierra Nevada To Collaborate Cross-Country in 2014 On the Way To Opening Mills River, NC Brewery & Releasing Co-Brew Variety Pack

image

An exciting series of collaborations coming up from Sierra Nevada:

C

hico, CA—July 15, 2013/mbb/—Sierra Nevada  Brewing Co. is celebrating the opening of its new Mills River, North Carolina, brewery by bringing revered craft brewers to North Carolina via a cross-country festival path in 2014. A dozen craft breweries across the U.S., both up-and-comers and noted names, will join Sierra Nevada in the creation of a variety 12-pack—one partner brewery per beer—to be released in summer 2014. A multi-weekend, west-to-east tour of regional festivals will culminate with the Mills River doors opening.     

“We want to highlight the success of craft beer, not just our own next step,” said Ken Grossman, Sierra Nevada’s founder. “Craft brewers are a close bunch, and we’ve all helped each other get to this point. This is a fun way to showcase even just a fraction of the talent that’s out there, and somehow 12 beers doesn’t feel like enough. If this weren’t already a logistical mammoth, we’d brew with even more of our great peers.”

The specific travel path for festivals is a work in progress, but in spring 2014, these breweries will visit Chico to develop recipes and begin brewing:

The collaboration will also champion advances in the industry and the greater craft beer communities surrounding the partner breweries. 

“We’ve long supported ingredients research, and we hope these beers see success that allows us to further help malt and hops evolve,” said Grossman. “We also aim to highlight the state brewers guilds our partners belong to. It’s a small but important nudge to keep our industry’s momentum strong.”

The idea of collaborative brews is nothing new to Sierra Nevada. Its Beer Camp® program started in 2008 when a group of distributors wanted to visit Chico and learn how to brew beer. It evolved into a national consumer contest where winners from all over the country head to Chico for a two-day, hands-on brewing session. Sierra Nevada recently reached Beer Camp number 100.

“There are no reins in Beer Camp,” said Grossman. “We typically bring a dozen folks in who don’t know a ton about beer and let them have at it. This time we‘ll be brewing 12 beers with as many pros. It has the potential to be epic.”
.

About MyBeer Buzz

Founder, owner, author, graphic designer, CEO, CFO, webmaster, president, mechanic and janitor for mybeerbuzz.com. Producer and Co-host of the WILK Friday BeerBuzz live weekly craft beer radio show. Small craft-brewer of the craft beer news sites and one-man-band with way too many instruments to play........Copyright 2007-2024 mybeerbuzz.com All Rights Reserved: Use of this content on ANY site without written permission is not allowed.

0 comments (click to read or post):

Post a Comment

Please leave a comment...I do moderate each comment so it may not appear immediately...and please be nice! You can also comment using Disqus (below) or even comment directly on Facebook (bottom).