Shmaltz Brewing - Death of a Contract Brewer Lives on 7/7

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From our pal Jeremy Cowan at Shmaltz Brewing:

46 hours till blastoff w a spectacular lineup of beer, funk, freaks, food, fun - and you!

11 other breweries will be pouring a fantastic array of styles - hit the eventbrite link and facebook for some glimpses.

We will be serving up tastes of our entire lineup as well as vintage goodies from our private stash (have you tried Genesis 10:10 or 15:15 or original  Jewbelations lately?)  Also an amazing chance to taste some beers straight out of barrels aging right now.

And a lil topper - a brewery-only release of our first ever black IPA, Death of a Contract Brewer. Samples on tap and a very special limited release of 22oz bottles sold only at the brewery starting Sunday.

There's still a few tickets on the private bagel and beer bus from Brooklyn, NYC and we have a wee bit more room for all our beer family in the new brewery warehouse.

So grab tickets and boogie over to Clifton Park - whose town motto is "A great place to live, work and play!"

Amen to that - and L'Chaim to almost 17 years bringing us to this moment ... Hope to see you Sunday!

Jeremy and the whole Shmaltz crew

Death seems so obvious: the end of life, no mas, kaput. But Humans stand an optimistic animal. Many traditions suggest alternate endings: Resurrection, reincarnation, rebirth, afterlife. Even the atheist view of Eternal Oblivion doesn’t seem quite final, more of a shift in spiritual states of (un)consciousness. As usual, Jewish tradition prescribes… Food. 7 days of family, community, and bagels (beer!), called, Shiva, meaning “7” in Hebrew. The flip side to the 7 days of Creation with the 7th as a holy day of rest. The first meal of Shiva is “the comfort meal.” And the number 7 provides powerful mojo: 7 Jewish wedding blessings, 7 Liberal Arts, 7 Lucky Japanese gods, 7 stars of the Big Dipper, 7 colors of the rainbow, 7 seas, 007 license to kill, 7 dwarves, We are 7 by Wordsworth with a child’s view of death, 7 deadly sins, Best of 7 finals in NBA, NHL, MLB, 7th Inning stretch, #7 on Elway & Tiny Archibald. George Castanza yearned to name his firstborn, “7” as a living tribute to #7 Mickey Mantle. The 7 Award however must go to the immortal George Carlin for 7 Dirty Words, inspired by another hero Lenny Bruce. Coming into 17 years of beer, and Year #1 with our own Brewery, we commemorate this conversion with Death Of A Contract Brewer, our Shmaltz homage to new life – L’Chaim!
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