BrewDog has been cautioned against causing ‘serious offence’ in future after the micro brewer fell foul of the Advertising Standards Authority once again. The watchdog had been called in to examine the firm’s website which revelled in the use of foul language; notably ‘mother f*cker’, ‘tits’ and ‘bastards’ after one internet user challenged whether this was likely to cause offence. The choice words were contained in a statement hosted on the home page of its site which read: “BrewDog is a post Punk apocalyptic mother fu*ker of a craft brewery. Say goodbye to the corporate beer whores crazy for power and world domination ... Ride toward anarchy and caramel craziness. Let the sharp bitter finish rip you straight to the tits. Save up for a Luger, and drill the bastards".
Update…BrewDog Releases Official Statement: 
BrewDog cofounder James Watt has responded defiantly to the ASA ruling today, against the language used on the craft brewery’s website:
“We removed the statement from the site because we needed to make room to talk about our Equity for Punks offer. We’ll be putting it back up once the share offer is over. We have thousands of craft beer fans who have invested in what we do and how we do it – they are the people we listen to – not the killjoy, self-important pen pushers at the ASA in their Burton suits. Those mother fuckers don’t have any jurisdiction over us anyway.”
BrewDog’s passionate community includes 10,000 craft beer fans who have actively invested through the brand’s pioneering Equity for Punks crowd funding scheme, where anyone can buy a share in the business for £95. These fans have already reacted angrily to the ASA ruling on social media, even tweeting the ASA directly using hashtags such as #KissMyASA and #MotherFucker.
Thanks @ASA_UK, I really want the @brewdog website 2b a sanitised, watered down website like the mass market beers in the market by @RockyTheTyke
Hey @ASA_UK what the motherfucking fuck is your problem with #FreeFuckingSpeech? by @NateDawg27
This isn’t the first time BrewDog have been embroiled in controversy, having embarked on an unprecedented attack on Diageo last year when the drinks giant wrongly stripped the craft brewery of an industry award. BrewDog’s vocal community turned that into a global trend on Twitter, forcing an unreserved public apology from Diageo.
.
0 comments (click to read or post):
Post a Comment
Please leave a comment...I do moderate each comment so it may not appear immediately...and please be nice! You can also comment using Disqus (below) or even comment directly on Facebook (bottom).