Drake’s NEW Aroma Coma & Aroma Prieta Coming 7/6

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From Drake’s:

You know it, you love it, and it's coming back very soon. At noon on Saturday, July 6th, get your West-Coast-IPA-loving-hop-craving-aroma-chasing selves to the Drake's Barrel House for your first taste of Aroma Coma and its sister from the South (as in Southern Hemisphere) Aroma Prieta. 

The Barrel House doors will open at noon, and there you will find…

1. Drake's Aroma Coma fresh on tap, in a special firkin stuffed with Prieta's New Zealand hops, and to-go in 22oz bottles (limit 4 bottles/person), growlers (1/person), and in 5 gallon Brew Rhino kegs (1/person, first come, first served). 

2. Drake's Aroma Prieta fresh on tap, in a special firkin stuffed with Coma's US hops and in 22oz bottles (4/person). 

3. Fiveten Burger parked out front slinging burgers made to be consumed alongside a pint of Aroma Coma. And don't forget the truffle tots (no per-person limit).

4. Plenty of good times.

Crowdsourcing the Coma

Aroma Coma is different this year.


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Yeah, you read this before.  Like Alpha Session, we are building Aroma Coma around the best hops we own.  But how do we determine “the best”?  Well this year, we as a company sat down blind and smelled over a dozen different lots of multiple varieties hops – everything from Simcoe to CTZ, Mosaic to HBC 342.  Everyone pitched in – owners and accountants, brewers and bottlers – to suss out what we liked best.  Ratings were totally hedonic, and after 24 hours of sniffing and huffing we analyzed the results.   Some definite favorites came through, with El Dorado and Citra leading the way.  We are going to balance that pairing of bright citric hops with another crowd favorite – a particularly dank batch of Amarillo, and then glue it all together with classic Cascades and a very piney crop of Chinooks.  With multi-stage dry-hopping, this guy should be a hops-to-eleven bomb that everyone at Drake’s had a hand (or nose) in creating.
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