Details on a great beer name coming from MVGazette:
Move over Martha, there’s a new gal in town: Bad Martha, a new craft beer company. The company is premiering two beers this month in Island package stores and restaurants, a summer ale and an extra special pale ale. Beer will be available for tasting at the Martha’s Vineyard Preservation Trust annual Taste of the Vineyard Stroll on Thursday night.
Company is premiering two craft beers this month. — Mark Lovewell
Brewmaster Jared Rouben said he designed the beers to reflect the “treasure chest” of food available on the Island. Pairing with seafood was the focus for the summer ale.
“The aromatics from the hops we use get that lemon characteristic, it’s a natural pairing for fresh fish,” he said. “When I designed it I envisioned all that fresh seafood and for me that was a perfect pairing.”
For the Martha’s Vineyard Ale, the ESP, Mr. Rouben designed a fuller-bodied beer to go with steaks, chops and backyard grilling.
From Bad Martha: 
Bad Martha
hits the Vineyard shores this week for her debut in bars, restaurants and package stores. The brand new beer is built on the simple idea that community comes first and this idea’s brought to life with a socially responsible business model that donates a portion of the profits to address hunger on the island and in every local community the beer will be sold.
Bad Martha initially introduced two ales starting the week of May 27. The first, a seasonal summer brew — Vineyard Summer Ale, is made with Saaz hops and premium Pilsner malt with Bartlett pear aromatics. Available year round is the flagship amber ale, Martha’s Vineyard Ale, made with premium English malt and the finest English and American hops. It has a dark honey hue, smooth caramel flavor and a seductive floral aroma. Both craft beers will be available in 6-packs and kegs. Additional seasonal beers will be introduced throughout the year. ABV on Martha’s Vineyard Ale is 5.3% and Summer Ale is 4.5%.
The new brew is the dream and creation of Jonathan Blum, a longtime seasonal resident of Martha’s Vineyard who enlisted the help of Culinary Institute of America grad and former brewmaster for the much-acclaimed Goose Island beer, Jared Rouben.
“I’ve been going around to local restaurateurs and bar owners on the island giving them tastes of Bad Martha and the feedback’s been great,” says Rouben. “The clean pilsner malt flavor mixed with the pear aromatics in the Summer Ale are a perfect match for a sunny beach day on the island.”
Bad Martha founder Blum created the beer not only because of his love for Martha’s Vineyard and craft beer, but because he wanted to create and champion a business model that is socially responsible.
“There is a great need to address hunger relief in our community,” says Blum. “One in five people run the risk of going to bed hungry every night and Bad Martha was created in part to help feed our neighbors in need. Along with making a great beer, we’ll be operating our company with other socially conscious business practices. Community comes first and Bad Martha stands for that.”
Both Vineyard Ale and Summer Ale are brewed with real Martha’s Vineyard grape leaves so a piece of the island’s soul is infused in every bottle. When Blum first approached Rouben with the request to put authentic grape leaves in the brews, the brewmaster hesitated, as no one had ever worked with grape leaves in beer. Blum persisted, confident they could incorporate the island’s namesake plant into the recipe. The resulting liquid came out exactly as Rouben intended, thus creating delicious craft beers and the first and only beer whose list of premium ingredients includes Martha’s Vineyard grape leaves.
Bad Martha is exclusively available on Martha’s Vineyard starting late May 2013 and the company plans to extend distribution throughout the country later this year. Bad Martha will currently be sold in the following establishments: Oak Bluff – Nancy’s, Fishbone, Farm Neck; Edgartown – Alchemy, The Wharf, Edgartown Meat and Fish. L Knife and Sons, Kingston, MA, is Bad Martha’s distributor. The Island Food Pantry has been identified as the on-island charity to receive a portion of profits from each and every product sale. Other hunger relief charities will be selected in local markets once distribution extends beyond Martha’s Vineyard.
The “lore of Bad Martha” is told on her packaging and website www.badmarthabeer.com (launching mid-June).
.
0 comments (click to read or post):
Post a Comment
Please leave a comment...I do moderate each comment so it may not appear immediately...and please be nice! You can also comment using Disqus (below) or even comment directly on Facebook (bottom).