Foolproof Brewing Enters Massachusetts w/Massachusetts Beverage Alliance

From Foolproof Brewing:

PAWTUCKET, RI (May 2013/mbb/) – Foolproof Brewing Company announced today that its beers will be available for sale in the Commonwealth of Massachusetts starting May 20. The Massachusetts Beverage Alliance (MBA) will distribute Foolproof’s beers statewide via Atlas Distributing Inc., Burke Distributing, Colonial Wholesale Beverage, Commercial Distributing Company, and Merrimack Valley Distributing Company.

“This is our first venture into a market outside of our home state of Rhode Island,” said Nick Garrison, Foolproof’s president and founder. “We look forward to entering Massachusetts and introducing our unique and flavorful brews to one of the fastest growing and most reputable beer markets in the country.”

"The passion that Nick and his team bring to the business is tremendous,” said Brian Murphy, MBA’s director of sales and marketing. “The demand for local, high-quality craft beer in cans is high right now. This partnership allows us to take advantage of a great opportunity to offer our retailers something that their customer base is wanting more and more of."

Year-Round and Specialty Beers

Foolproof’s three year-round beers, which are designed with a particular experience or activity in mind, will be available in draft and 12 oz. can format across Massachusetts. Foolproof’s year-round offerings include “Barstool,” an American golden ale dedicated to a night out at the bar; “Raincloud,” a robust porter for rainy days; and “Backyahd,” an IPA for barbecuing and other outdoor activities. The suggested retail price for Foolproof’s year-round beers is $9.49 per six-pack.

The brewery also produces a line of high-‐end specialty beers that rotate throughout the year and are available in kegs and 22 oz. bottle format. Foolproof’s newest specialty beer, La Ferme Urbaine farmhouse ale (suggested retail price of $6.49 per bottle), celebrates warm weather and was brewed in tribute to Pawtucket’s New Urban Farmers.
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