Alter Ego Brewing in Harrisburg. PA are heading to indiegogo to fund their new brewery. The campaign can be found here (video below). From Alter Ego:
For years brewing was just for fun, a way for us to keep busy. Unlike sports or other hobbies there are very few rules, we are only limited by our imaginations. For us, brewing is a way to be creative and express ourselves. Let’s face it; everyone knows that we can’t draw to save our lives.
So the grain became our brush, the hops our paint and the water our canvas. As we journeyed through our little artsy world of artisanal libations, more and more of our friends (who benefitted greatly from our little hobby) began to ask when we were going to quit our day jobs and make our delicious brews full time.
After a while of laughing, and not taking the idea seriously, we realized that hey- wait – people actually like us and they want to buy what we are giving away for free. We realized that life is too short to slave away at our 9-5 jobs until retirement just to look back and realize that we missed the opportunity to embrace what we love. We realized that we love great beer, we love to brew, and we make a damn good product.
As a result of that epiphany almost two years ago, we decided to start following our dream. After all, if you don’t try, you will always fail – Always.
Don’t get us wrong, our day jobs are just fine, without them we would never have been able to start this endeavor. But, like you, we want to be something more than our desk jobs. No one has aspirations of being Clark Kent do they? No, we all want to be Superman; and Superman could not succeed without his Alter Ego.
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