Great Hill Farmstead news from Vanity Fair:
As far as naming goes, when a particular beer really is striking and you know you would like to continue to make it for the rest of your life, then it’s an ancestor. With the philosophical works, sometimes those names have come at the same time as the beer. We’re about to launch Madness and Civilization, a Foucault series, because we have so many large, dark, strong beers in barrels that in some way end up getting fragmentized, either out of blending or by filling barrels, and there’ll be an extra 10 gallons left in the tank, so it goes into this other barrel that gets topped off with three different beers . . . what the heck do you do with those? Do you come up with a different name every time? January, February, March? Or name them after the planets? So it’s part of an “ultra-rational logistical structure.” It’s all already pretty chaotic, so to be able to make sense of it and feel that there is some semblance of control—at least in the design and the naming—the beer profile makes sense.
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