Today we get a peek at the can design for Austin Beerworks Heavy Machinery Seasonal IPA Series. This packaging was designed to allow the brewery to use the same can for all 8 releases in the series. This series will include some traditional and some experimental IPAs. This design is by Christian Helms at Helms Workshop and I love how it features a list of things to never do while drinking this beer, including juicing a carrot.
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