Amager Bryghus “Lust” Beer Label Censored in Sweden

image
From The Local.se:

The beer is part of a seven-part Sinner Series, from Danish brewers Amager Bryghus, with each of the sins represented by a cartoon image on different bottles.

But Sweden's state-run liquor retailer has decided that the picture on the Lust bottle, which contains a sweet Belgian ale with a 9.2 percent
alcohol content, doesn't abide by Sweden's alcohol etiquette.

"We can't accept the label, it's against Sweden's alcohol laws," Systembolaget spokesman Lennart Agén told The Local.
"It's quite a sexual label."

As a result, Systembolaget has told the brewers to remove or edit the picture if the beer is to be sold in Sweden. The brewers responded by simply blacking out the entire label so neither the woman nor the bath is visible at all.
.

About MyBeer Buzz

Founder, owner, author, graphic designer, CEO, CFO, webmaster, president, mechanic and janitor for mybeerbuzz.com. Producer and Co-host of the WILK Friday BeerBuzz live weekly craft beer radio show. Small craft-brewer of the craft beer news sites and one-man-band with way too many instruments to play.

0 comments (click to read or post):

Post a Comment

Please leave a comment...I do moderate each comment so it may not appear immediately...and please be nice! You can also comment using Disqus (below) or even comment directly on Facebook (bottom).