An interesting story coming out of the The New Yorker. Apparently Steve Hindy originally wanted to call his brewery Brooklyn Eagle Brewery until Milton Glaser convinced him otherwise:
Back before Brooklyn was “Brooklyn”—an international symbol of artisanal, small-batch artisanalness—Steve Hindy was a foreign correspondent and home brewer who had an idea to create a beer that tasted like the beers of nineteenth-century New York City. Since he was a newspaperman, he wanted to call his new venture the Brooklyn Eagle Brewery. It was the designer Milton Glaser who convinced Hindy to drop the eagle. “Brooklyn was this wide open space,” Glaser recalled. “No one had claimed it yet.”
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