Breathometer Unveils First Smartphone Breathalyzer Device

imageFrom Breathometer:

The device is about the size of a car key and you can plug it into a smartphone’s headphone jack. Then you can open a mobile app that will measure your breath.

It will be available this summer for $20. You can begin pre-ordering it today. Burlingame, Calif.-based Breathometer is also kicking off an Indiegogo crowdfunding campaign.

Breathometer and SodaHead.com conducted a survey and found that 64 percent of respondents indicated that they have either driven while intoxicated or been in a car with a driver under the influence. About 67 percent of respondents know someone that has been involved in an accident involving someone under the influence. And 80 percent of respondents know someone who has been arrested for driving under the influence.

“Breathometer wasn’t created just to address the risks associated with drinking and driving,” said Charles Michael Yim, founder and chief executive of Breathometer. “but to help people, their friends and family, all to make smart and safer choices when consuming alcohol. Real time BAC measurement is the first step.”

The device works with iPhones or Android devices. And the app makes it easy for you to connect to local transportation if you are impaired. The device will be available via Breathometer.com, the Apple iTunes App Store, and Google Play. Breathometer is awaiting approval from the Food and Drug Administration, and the company has applied for patents.

“Breathometer is as much for a parent as it is for someone who ‘parties.’ Both want an easier way to be smart and safe — for themselves, as well as the people they care about,” added Yim.
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