We brought you the story of the trademark dispute between Victory and the former Headwaters Brewing (now named Bearwaters Brewing.) After some social media pressure, Bill Covaleski from Victory is reaching out to Kevin Sandefur of Bearwaters on a cooperative brewing project with the hope that it will mend some fences and defray some of the costs Bearwaters will incur as a result of the change. Details from Smoky Mountain News:
But now Covaleski is extending his hand to Sandefur in to have the breweries cooperate in some type of beer-related project. Covaleski wants to show the area that his brewery – which brewed 93,000 barrels last year compared with Sandefur’s 120 — that he is not the big bad wolf. He has had several ideas, such as a collaborative beer project.
Meanwhile, Sandefur said he is open to suggestions and could especially use some help paying for the cost of changing over all his pint glasses, coasters and t-shirts to the new name. He added that, as a gesture of friendliness, he put one of Victory’s beers on tap in his tasting room in Waynesville — although it was not the Headwaters Pale Ale.
“Some of my patrons were coming in fired up and saying, ‘Screw them,’” Sandefur said. “But that’s not the culture we want to have here.”
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