New Belgium Glass That Gives Raises $7,500

Some great giving-back-news from New Belgium:

All Funds Raised Online by Sending Glassware and Virtual Cards

Ft. Collins, Colo., February 13, 2013/mbb/ – New Belgium Brewing, maker of Fat Tire Amber Ale and a wide variety of award-winning beers, has wrapped up another joyous season of “The Glass That Gives”. The program, which ran from December 1, 2012 – January 31, 2013, gave people a chance to support nonprofit organizations by purchasing nucleated Belgian globes or sending free online cards. The campaign raised more than $7,500 and delivered 6,407 glassware sets to the doors of ecstatic recipients.

For every two-pack of glassware purchased during “The Glass That Gives”, New Belgium donated $1.00 to one of four beneficiaries, which each purchaser selected. The nonprofit partners who received donations from our generous friends include:

• People for Bikes (www.peopleforbikes.org)
• Waterkeeper Alliance (www.waterkeeper.org)
• 350.org (www.350.org)
• National Sustainable Agriculture Coalition (sustainableagriculture.net)

In addition to the flurry of glass giving, more than 1,100 free, custom-made “give cheer + drink beer” cards went out to friends and family. New Belgium also donated $1.00 for each card sent to the nonprofit designated by the card creator.

Although “The Glass that Gives” program has ended, New Belgium glassware, shirts, belt buckles, bike bells and other goods are available year-round at the New Belgium store; visit www.newbelgium.com.
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