A new contest and soccer promo coming from Heineken:
NEW YORK, Feb. 26, 2013 /mbb/ -- Heineken® today announced the launch of the Heineken Champions mobile and Facebook app. The program kicks-off a nationwide competition for a chance to bring a grand viewing event of the UEFA Champions League final to the winning city on May 25.
Heineken is celebrating this year's sponsorship of the UEFA Champions League by inciting fans to experience the world's most prestigious club soccer tournament the way it's meant to be enjoyed – with friends, a cold Heineken, and at the ultimate screening experience. Heineken will create an exclusive viewing party in the US that is specifically designed to provide a first-rate experience only the brand can deliver.
Fans over 21 years of age can vote until mid-April for a chance to have the viewing party to come to their city by taking a photo of themselves enjoying an UCL match, uploading it to the Facebook tab or mobile app, and tagging their location. Every photo uploaded scores a point for their city.
"Heineken is thrilled to host these one-of-a-kind experiences to celebrate the best soccer in the world displayed in the UEFA Champions League," said Pattie Falch , Brand Director, Heineken. "Just like our beer's signature world-class taste, fans can expect a premium event that pays tribute to their appreciation for the tournament and enhances the excitement of the viewing experience."
The Heineken Champions mobile and Facebook app features a leaderboard for fans to know when they need to rally friends and family to vote. The user-friendly app also enables fans where legally permissible to find their closest retailer to pick up a few cold Heineken for home viewing or a bar nearby to watch the matches live. At retail, a text-to-win mechanism gives fans the opportunity to instantly win UEFA Champions League memorabilia, such as scarves, jerseys, signed items and a special BeerTender.
The Heineken Champions app is available to consumers on Heineken's Facebook page (www.Facebook.com/Heineken) and in the Apple store or Google Play.
The Heineken Champions mobile and Facebook app were developed by Cultur8.
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