Brooklyn Brewery Entering French Markets

Details on this from the NY Times:

Mr. Oliver, the brewmaster at Brooklyn Brewery, a New York craft-beer maker now trying to expand into France, has a quirky way of describing his creations. He refers to the more complex ones as “a little bit barnyard,” “having a funky nose” and “like a good sourdough bread.”

This is no sure bet for Brooklyn Brewery. Beer consumption in France is Europe’s second-lowest, after Italy, with only 16 percent of French drinkers choosing beer. With nearly two-thirds preferring wine, French consumers have proved so unfriendly in the past that few American craft brewers have bothered to cross the ocean. The only American beer that has caught on to any extent is Bud, largely by dint of the distributive heft of its multinational parent, Anheuser-Busch InBev.
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