From Guest Metrics:
Looking specifically at the beer, spirits, and wine categories, we see that the sub-segments within each faired differently,” said Brian Barrett, President of GuestMetrics. “In beer, premium regular suffered the largest slow-down in the final quarter compared to the first 9 months of the year, slowing nearly 5 points, premium light slowed about 2 points, and craft and imports both slowed about 1.5 points, though craft still grew solidly against 2011. In spirits, the biggest deceleration was seen among premium brands at about 3 points, while super premium, high end premium, and cocktails all slowed about 1.5 points. And lastly, looking at wine, the slow-downs are inversely related to the price tiers, with economy slowing nearly 4 points, super premium and popular premium both slowing about 2 points, and ultra premium holding up the best with a slight deceleration of about one point, but similar to craft beers, still growing at a healthy clip against 2011.”
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