An interesting take on advertising coming from Redhook for the upcoming elections. Details from their advertising firm Frank Unlimited:
The long-running campaign has offered “Redhook’s” wiseguy opinions—as if Redhook were a person—and now has him saying, “Getting married is so gay. It’s about time.” Beneath that, text goes on record: “Redhook supports equality on November 6.”
Previous opinions have all been apolitical, e.g. “Redhook predicts they’ll move the fences in [at Safeco Field] next year,” or, on a roadside construction site billboard, “Redhook is betting the over on this tunnel project.” The “So Gay” ad runs online, on news and sports sites, geo-targeted to Washington.
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