Here’s a great example of NOT wanting product placement in a new movie as Anheuser-Busch asks Paramount Studios to remove images of Budweiser from their new movie “Flight.” Why you may ask would they want that? Well apparently the movie profiles a pilot with a drinking problem. This from Reuters:
(Reuters) - Brewing company Anheuser-Busch has asked movie studio Paramount Pictures to obscure all images of Budweiser beer in the film "Flight," which is about an airline pilot who is accused of drinking and includes scenes showing him consuming alcohol.
In a letter to production company Image Movers and Paramount, Robert McCarthy, the vice president of Budweiser, said Anheuser-Busch had "no knowledge of the use or portrayal of Budweiser" before or during the film's production and were not contacted by the studio.
"We would never condone the misuse of our products, and have a long history of promoting responsible drinking and preventing drunk driving. It is disappointing that Image Movers, the production company, and Paramount chose to use one of our brands in this manner," McCarthy said in the letter, which was emailed to Reuters on Monday.
"We have asked the studio to obscure the Budweiser trademark in current digital copies of the movie and on all subsequent adaptations of the film."
.
0 comments (click to read or post):
Post a Comment
Please leave a comment...I do moderate each comment so it may not appear immediately...and please be nice! You can also comment using Disqus (below) or even comment directly on Facebook (bottom).