So here’s an interesting version of the Sweetwater Catch & Release Series Happy Ending 2013 Imperial Stout. This is the same 22oz bottle and 9% ABV brew, but the label has a decidedly Asian-market look. The original label is here and this new label replaces “Put a Smile on Your Face” with “Put a Smile on Kirbaba’s Face!” The right side adds a Geisha silhouette and the text even includes what look like Kanji characters. To be even less subtle on the Happy Ending meaning, a box of tissues now adorns the left side of the label and the script is changed to read “A (insert kanji) bellied bruiser sporting a huge dry hopped stiffy resulting in an explosive finish!” Stay tuned for details on this one. I’m very curious to see if this signals and entry into the Asian markets by Sweetwater.
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