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Playboy May Follow Wine Club w/Playboy Branded Beer in Brazil

10/08/2012 05:48:00 PM

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Following on the success of their Wine Club, AdAge is reporting that playboy may launch a Playboy-branded beer in Brazil:

"We are pursuing business opportunities in categories that emulate the Playboy lifestyle," said Kristin Patrick, chief marketing officer of Playboy Enterprises. For instance, the company is in discussions to create a Playboy-branded beer in Brazil, she told Ad Age. The company is also exploring new digital initiatives, she noted, including gaming and a new e-commerce shop that she described as a "world of Playboy hub."
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