Heineken Activates Age Gate on Twitter & Works To Shut Down Un-Official Dos Equis Twitter Accounts

Some interesting social media news from AdAge.  Heineken has become one of the early adopters of the new Twitter Age-Gate.  They’re also working to shut down many of the Un-official Heineken brand Twitter accounts. 

Now that we have the age-gate thing in place, I think there's a real opportunity to take over some of the other imposter [brand] handles. (The Dos Equis brand, for example, has several handles not controlled by Heineken USA that in some cases have more followers than the official handle. So the importer is working with Twitter to shut down those accounts and move the followers to the official handle.)
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