Stift Engelszell Still Awaiting Trappist Naming Decision

Our original story is here, and now an update from the Wall St Journal:

So far, sales have been limited to Austria, primarily to tourists who stop by the monastery's shop. International distribution will begin in September, with the U.K. and the U.S. eyed as key markets. The monks are waiting to learn if their beer will be allowed to use the "Authentic Trappist Product" label, following an evaluation by the International Trappist Association, the holder of the trademark. A longtime association member, Engelszell Abbey is already allowed to use the label on the herbal liqueurs it has produced since 1929, but a separate authorization is required to use the trademark on the new ales. An announcement isn't expected for several months.

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