We brought you news of this back in May…and now the formal press release from Phusion Projects (makers of Four Loko) of their partnership with musician T-Pain:
CHICAGO, Sept. 25, 2012 /PRNewswire/ -- Grammy Award winning musician T-Pain has aligned with Phusion Projects, LLC to become a partner in the Moskato Life brand. As part of the relationship, T-Pain will drive awareness for the malt-based, progressive adult beverage via music, videos, product promotional materials and contests. The partnership will uniquely utilize social media platforms, including Mobli, Instagram, Facebook and Twitter to activate the Moskato Life and T-Pain fan communities around special offerings.
"We are extremely excited to welcome T-Pain as partner in our brand," said Chris Hunter, co-managing partner of Phusion Projects. "He perfectly embodies the Moskato Life and he is on-board as a full and active partner in the business."
T-Pain, who has nearly 50 top-10 songs, including 17 number one hits, and two Grammy Awards under his belt, is revered in the music community thanks to his background as a singer, songwriter, rapper, producer and actor. He has also partnered with top performers, such as Lil Wayne, Kanye West, Chris Brown and Britney Spears, to create some of the hottest songs of the last seven years.
"I'm very excited about partnering with Phusion to represent the brand," said T-Pain. "It's a perfect fit because I'm all about living life – now I'm living the Moskato Life and I'm ready to celebrate!"
As part of the celebration, T-Pain is launching a contest today that gives fans the chance to win a first-class trip to Las Vegas, to experience the Moskato Life with him, during his DJ set at Haze nightclub (Aria Resort & Casino). Fans are encouraged to enter by posting a photo of what "living the Moskato Life" means to them and including special social media tags on Mobli, Instagram, Facebook and Twitter. For additional entry details, visit www.facebook.com/t-pain.
T-Pain will also release his latest mixtape, Stoic, LIVE on Sept. 30th, via a streaming online release party, during which he'll preview tracks, including his buzzed-about single "Don't You Quit" and answer questions from fans before releasing the free download. Fans can tune-in to the live release at 6 p.m. ET on Sunday, Sept. 30th at www.t-pain.com.
Phusion will be working with T-Pain throughout the ongoing partnership to feature him in a variety of marketing materials, including Moskato Life's Facebook page and a variety of point-of-sale items to be used in the retail setting. Moskato Life, which comes in Moscato and Rose, is a combination of light carbonation and sweetness that is attractively packaged in a 750 mil bottle at 6 percent alcohol by volume.
About Phusion Projects
Phusion Projects, LLC is a Chicago – based alcoholic beverage company that sells its products – including Four Loko, Poco Loko, Earthquake, Moskato Life and Island Squeeze – nationwide. From the company's inception, Phusion Projects has been committed to making contributions to communities, operating as a responsible member of the alcoholic beverage industry and setting unmatched standards in this regard. To learn more about Phusion Projects and its commitment to responsible drinking, please visit http://www.phusionresponsibility.com and http://www.phusionprojects.com.
PR Newswire
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