Now here’s a start-up for you….
All the pair needed, it turns out, was experience, friends and a reputation for knowing beer. Don't tell these guys there's a sluggish small-business climate in the U.S.; less than two months after they announced their plan, they'd raised $400,000.
Apparently those people were right. Three months after opening the doors to their southeast-side facility, Gigantic Brewing exceeded their projected taproom sales eightfold, all without paid advertising.
Meanwhile, direct sales to grocers and liquor distributors, which constitute the bulk of their business, were sealed before the first batches of beer had even finished fermenting, thanks in part to Portland's reputation for seeding quality craft breweries.
.
0 comments (click to read or post):
Post a Comment
Please leave a comment...I do moderate each comment so it may not appear immediately...and please be nice! You can also comment using Disqus (below) or even comment directly on Facebook (bottom).