/ / / New Jay-Z Movie Will Be Sponsored By Budweiser

New Jay-Z Movie Will Be Sponsored By Budweiser

8/15/2012 02:07:00 PM ,

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From Adage:

Anheuser-Busch InBev's reasoning behind strengthening ties with Steve Stoute's agency Translation is becoming more clear, given news today that the "Made in America," concert festival the agency put together is now being made into a film by Hollywood heavy-hitters Ron Howard and Brian Grazer.

What's more, when the movie comes out, the brewer's U.S. Marketing VP Paul Chibe will have equal billing with rapper Jay-Z as an executive producer. Mr. Stoute is a co-producer with Mr. Grazer, while Mr. Howard is the movie's director. The filming will largely take place during the two-day festival in Philadelphia in early September, which features some 25 hip-hop and electronic-dance music acts.

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