Here’s the label approval for Baxter brewing Hayride Autumn Ale and the press release from Baxter:
Cold conditioned on a bed of American oak, Hayride is a blend of rye malts and exotic New Zealand hops, enhanced with touches of peppercorns, ginger and sweet orange peel, which produces a unique beer perfectly timed for leaf-peeping, apple picking, evenings around the campfire, and hayrides.
The autumnal brew pairs especially well with stews, beef roasts, stuffed squash and pumpkin pie. “We were thrilled by the how enthusiastically our first seasonal, Celsius Summer Ale, was greeted by the beer community,” said Baxter Head Brewer Ben Low, who designed both recipes. “The only complaints we got were that no one could keep it in stock,” added company President Luke Livingston. That was especially true after Esquire magazine called it one of only “eight Just-Right Summer Beers – The ones you’re always looking for when it’s hot out but can never seem to find.” “Hayride is the second in a continuing series of seasonal varieties,” Livingston explained. “We will now always have a seasonal beer in distribution along with our year-’round varieties – Pamola Xtra Pale Ale, Amber Road amber ale, and Stowaway IPA. But based on how quickly everyone sold out of Celsius, I’d guess that there’s going to be a lot of early interest in Hayride, too,” he added.
Hayride Autumn Ale will be available beginning the first week of September, 2012 on draught and in 6-pack cans wherever craft beer is sold. Baxter beers are distributed in Maine by Nappi and Pine State Distributors and in Massachusetts by the member distributors of the Massachusetts Beverage Alliance.
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