Anheuser-Busch Cuts McGarry Bowen And Gives Bud Light To Translation

Interesting advertising news coming from AB/InBev.  Details from AdAge:

Anheuser-Busch InBev has cut McGarryBowen from its U.S. agency roster just eight months after naming the shop a lead agency for Bud Light, Ad Age has learned. Duties for the brand have been shifted to Translation Advertising without a review.

Dentsu-owned McGarryBowen won the Bud Light account in December along with Translation after a lengthy review that included at least a half dozen agencies. Originally, McGarryBowen was assigned lead creative duties on Bud Light, while Translation was tasked with line extensions such as Bud Light Lime, Bud Light Platinum, as well as NFL-related advertising for core Bud Light.

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