Another interesting example of beer labeling and cultural differences in the country ranked # 1 in average adult consumption of spirits. This from NYDailyNews:
South Korea's top liquor maker said Thursday it has started labeling bottles with warnings against drunken violence, in a country which is one of the world's heaviest alcohol consumers.
Hite-Jinro said from Tuesday it began labeling soju and beer bottles sold in Seoul with messages reading: "No more drunken violence! Let's improve wrong drinking culture!"
The firm is the nation's top maker of soju, a distilled liquor popular among Koreans, and the second-largest beer seller.
The joint campaign with Seoul police aims to curb alcohol-induced violence and other rowdy behaviour, a spokesman said.
Average adult annual consumption of spirits in South Korea is 9.57 litres, the world's highest, according to 2005 data from the World Health Organisation published last year.
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