Big news and big exposure for Boulevard Brewing at this year’s Major League baseball All-Start Game & Home Run Derby. From CNBC:
When Major League Baseball hosts its Mid-Summer Classic this year, all eyes will be on Kansas City’s Kauffman Stadium. Fans watching the Home Run Derby or the All-Star Game may notice something not often seen in a major league stadium — signage for the local craft brewery.
“Any play that goes to left field, you’ll see our sign,” says Bob Sullivan, vice president of sales and marketing for Boulevard Brewing Company, the tenth-largest craft brewer, by 2011 sales volume, in the U.S.
Fans inside the stadium will also get a heavy dose of Boulevard presence. Kauffman Stadium features three Boulevard-branded concession stands including two Boulevard Grill locations and a Boulevard Pub, located on the concourse directly behind home plate.
More importantly for beer drinkers attending the game, it’ll be easy to get a Boulevard Beer.
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