A great beer generates huge demand, so it’s no surprise that there have been significant shortages of The Alchemist Heady Topper. Good news form the brewery….plans are underway to double the production of Heady Topper. This from The Alchemist:
Unfortunately, we can no longer let retailers outside of our distribution area pick up Heady Topper for resale. We now have multiple retailers in each town that are interested in carrying Heady Topper, but we are unable to fill every account interested. By law, you cannot ‘pick and choose’ your accounts within the same area. So, we are unable to sell to a select group of retailers until we have enough to get it to everyone. AND WE ARE WORKING ON IT.
Plans are under way to double our Heady Topper production- hopefully this will happen by fall.
At that time, we should be able to get Heady Topper everywhere in the state of Vermont. Craft Beer Guild, who distributes our Celia Saison, will distribute Heady Topper outside of Alchemy Distributing’s delivery area (Burlington, Montpelier, Stowe, Mad River Valley). They have been great to work with and we are sure they will do a nice job spreading the Heady around.
We are excited to increase our production. This summer has been very challenging in terms of meeting demand and keeping retailers/consumers content. I have heard rumors that we have cut back on production- this simply is not true. We are amazed and a bit overwhelmed by the growing popularity and local consumption of Heady Topper. The good news is that we are able to do what we always intended- keep Heady Topper close to home and as fresh as possible.
Once fall rolls around and we have increased our capacity, we believe we will have enough Heady Topper to send to the Boston area on a regular basis. We will only know how much this will be once we see how much Heady Topper Vermonters can possibly consume… we might be in for a big surprise.
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