We always assume the deals being made at CBC 2012 involve collaborating a new brews…but word from PhillyBeerScene is that Dogfish Head & Sierra Nevada will collaborate with Riedel / Spiegelau to create the perfect IPA glass….and potentially the perfect IPA to fill it. This from PhillyBeerScene:
Ken, Steve, and Brian Grossman and Steve Whitney from Sierra Nevada and Sam and Mariah Calagione from Dogfish went through a guided process with Georg Riedel from Riedel, the Austrian glassware maker most commonly known for its wine glasses, and several others from Spiegelau, the glass manufacturer, to explore a few IPAs with a dozen styles of glassware Riedel/Spiegelau felt was best suited. This of course was with the goal of finding a glass perfectly matched for the hoppy brew.
The first round used Stone’s IPA as the testing beer immediately eliminating half the glassware options. The second two rounds featured beers from each of the brewers with the mindset that no one would know the best representation of the beer other than representatives of the brewery. The second round explored Sierra Nevada’s Torpedo resulting in elimination of two more glasses, leaving only 4. The final and third round in the process featured Dogfish Head’s 90-minute, a slightly higher ABV IPA than the Torpedo, and resulted in one glass as the clear and obvious choice.
This immediately sparked discussion and excitement from both breweries and talks of the possibilities of how this new glassware could affect IPAs not just in the U.S. but on a global level. They immediately started sharing notes on a few subtle changes they’d make to create a wider appeal to the glassware, especially in the restaurant and hospitality industry. And perhaps not surprising, how Sierra Nevada and Dogfish Head could collaborate on a new IPA best suited for the glassware that both breweries will embrace with hopes that others in the industry and bars alike will follow. Full article here.
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