AMSTERDAM, THE NETHERLANDS--(Marketwire - May 2, 2012) - HEINEKEN announced today that it has selected Starcom MediaVest Group as its global media agency. The appointment, effective from July 1(st) 2012, follows HEINEKEN's decision last year to review media planning and buying for its brands worldwide and consolidate to one media agency. The company's objective is to improve both the effectiveness and efficiency of its marketing communications across the world.
Starcom MediaVest Group already works with HEINEKEN across a number of important regions and is currently the company's biggest media agency, managing more than half of its total global media spend. In the first phase, the agency will focus on HEINEKEN's top fifteen media spending markets (1), which represent 85% of the company's media investments. This will be followed in a second phase by the remaining markets. The newly appointed agency's role will be to enhance the effectiveness of the company's world-class brand building work, while fully leveraging the company's increased buying power. Full details here.
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