/ / / Corona Encouraging Drinkers to “Trade UP From Brown Bottles”

Corona Encouraging Drinkers to “Trade UP From Brown Bottles”

4/24/2012 12:01:00 AM ,

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Nope…I couldn’t make this one UP.  Corona Light is launching a national marketing campaign and the theme is for beer drinkers to “trade UP from their brown bottle domestic  light” beer routines.  The campaign will include TV commercials (coming 4/23) & “Rut Buster” Facebook apps (June), to help the "average beer drinkers “break out of a rut.”  More details here from MarketingDaily.

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