CHICAGO, April 2, 2012 -- /PRNewswire/ -- Coors Light® is partnering with hip-hop pioneer Ice Cube for the Coors Light Search for the Coldest program, a national talent search for the best MC in the country. Garnering more than 140,000 online votes in 2011, its inaugural year, the program is quickly becoming a platform for up-and-coming MCs to showcase their skills to a broad, national audience.
"I've had the opportunity to grow my career into many areas, but hip-hop is where it all began for me," said Ice Cube. "As a fresh and innovative brand, Coors Light is a natural fit with the hip-hop community, so I'm excited to partner with Coors Light to find the next Coldest MC in the country."
Coors Light Search for the Coldest will include a regional tour and competition featuring high-octane concerts with celebrity appearances and performances. MCs will compete to make it to the finale in New York City, where hip-hop heavy hitters Ice Cube, DJ Drama and DJ Khaled will decide who will be crowned 2012's Coldest MC. The grand prize winner will receive the opportunity to develop a single track by a celebrity producer, studio time and their song featured on the Coors Light Search for the Coldest Mix tape. Last year, PyInfamous was crowned the Coldest MC and opened for hip-hop acts N.E.R.D. and Pac Div in New Orleans during the ESSENCE® Music Festival.
Read more here:
http://www.sacbee.com/2012/04/02/4384547/coors-light-and-ice-cube-search.html#storylink=cpy
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