Just in time for the Master’s Tournament….Here’s the next entry in a trend we’ve been witnessing lately with Flavored Malt Beverages of FMBs. This one is by Anheuser-Busch & it’s from their Michelob family. Named Ultra 19th Hole Light Tea & Lemonade, then new beverage will be packaged in 16oz cans…perfect for the golf course. Here’s the release from AB:
Refreshing Light Iced Tea and Lemonade Flavored-Alcohol Beverage from Anheuser-Busch Now Widely Available in the U.S.
ST. LOUIS – Just in time for summer, Michelob ULTRA – the superior light beer – today introduced ULTRA 19th Hole Light Tea & Lemonade, an iced tea and lemonade-flavored alcohol beverage inspired by the golf course classic. Available nationwide for a limited time, ULTRA 19th Hole is a lighter alternative to traditional flavored malt beverages that is perfectly suited for an afternoon pool side or after a round of golf.
ULTRA 19th Hole is the latest innovation in the growing lineup for Michelob ULTRA, a brand known for brewing quality beers that appeal to active-lifestyle consumers.
“Over the years, blended tea and lemonade drinks have grown from a golf course specialty to a summertime staple, and ULTRA 19th Hole takes the popular concept to the next level,” said Ryan Moore, vice president, premium lights. “We’ve seen a growing demand for lighter, sweeter beverages, and we believe ULTRA 19th Hole offers the right combination of refreshment and flavor. And just like the classic, it’s also great over ice.”
ULTRA 19th Hole is available in single-serve and four-packs of 16-ounce cans and can be purchased at convenience stores, select golf courses, and bars and restaurants.
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