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(CHICAGO, IL) -- MillerCoors, the company that popularized the light and super- light beer categories, is bringing a new look, name and personality to beer drinkers this spring. Beginning this month, Miller64, previously MGD 64, will be available to consumers across the country.
The national re-launch of Miller64 - still 64 calories and the same crisp, light taste as before - will be supported with new television, radio, digital and out-of-home advertising. The new marketing campaign demonstrates how Miller64 complements a balanced lifestyle for legal-drinking-age consumers who are committed to making good choices with their daily responsibilities and in their social lives. Miller64 will be available in cans and clear bottles featuring the brand's bold new logo and its eye-catching smoky silver and red labels.
"Whether it's the man who gets a little exercise playing recreational softball or the woman who takes the stairs instead of the elevator, we are confident consumers will appreciate that Miller64 won't undo all their efforts to maintain a balanced lifestyle," said Rita Patel, Miller64 marketing manager. "Miller64 is the perfect light-beer choice for today's consumers who are always on-the-go but strive to balance their responsibilities and social life."
With 64 calories and 2.4 grams of carbohydrates per 12 ounces, Miller64 offers legal-drinking-age consumers the opportunity to feel good about their alcohol beverage choice. The beer is now available at bars, restaurants and grocery stores across the country.
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