With all the talk of how Flavored Malt beverages (FMB) will be an ever increasing share of the market, this can’t be a surprise to anyone. In a press conference yesterday, MillerCoors announced it will produce Coors Light Iced T in Canada in April & in the US shortly there after. The brew will be 4% ABV and contain no caffeine. This from Reuters:
Reuters) - Molson Coors Brewing Co (TAP.N) said on Tuesday it will launch Coors Light Iced Tea and other new products, as the beer company fights to win a greater share of the struggling beer market.
Molson executives said during a meeting with analysts that the new products should help spur sales so the company can put less reliance on cost-cutting to drive its profit. It also seeks to make beer more attractive to people who have moved on to wine or cocktails.
"Someone else is eating our lunch in the alcohol space," Molson Coors Chief Executive Peter Swinburn said at the meeting, which was broadcast over the Internet.
Coors Light Iced Tea will go on sale first in Canada, where consumers are interested in flavored beers and other refreshing drinks, Molson executives said. They did not, however, rule out an expansion into the United States.
Other new products include Carling Zest, a limited-time-only beer with citrus flavors and an autumn-inspired Leinenkugels beer.
Molson Coors, which is aggressively pursuing the market for craft beers through its Tenth and Blake unit, said its new craft beer Batch 19, is performing better than it expected. With additional roll-outs planned for April, the new beer should be available in over 40 U.S. markets by fall, the company said.
Molson, whose core brands include Molson Canadian, Coors Light and Blue Moon, said it will spend more this year on marketing, given its new products.
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