Beers Designed Specifically for Rock Stars–Signature Brew

imageUK-based Signature Brew, in partnership with Titanic Brewery is designing beers for Rock Stars….literally.  Signature brew works with rock stars to sample multiple beer varieties in an effort to design a beer brewed specifically for their tastes.  The process starts with sampling and ends at Titanic when an actually beer is created, labeled and sold under their name.  The sample at right was created for UK band The Riffles and it is named The General after one of their songs.  The Riffles subsequently sold out the initial batch on their website as well as several thousand more bottles.  Signature brew has created two beers so far, and while they are not available in the US, they are gaining more rock star customers.

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1 comments (click to read or post):

  1. They should make one for Dr. Teeth and the Electric Mayhem. They can call it Animal. ROCK ABD ROOOOOLLLLLLLL!!!

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