An astute reader (and beer distributor) was nice enough to send me a copy of the memo being distributed by Boulevard Brewing relative to “unintended flavors in their Smokestack Chocolate Ale”
At Boulevard Brewing Company, we pride ourselves on our attention to detail. As part of our quality assurance program, we conduct extensive laboratory & sensory analysis on all of our beers, both before and after their release. This week, some post-release checks of Chocolate Ale, our current Smokestack seasonal offering, revealed that certain batches of the beer had begun to exhibit flavors and aromas not intended by our brewers, attributes not detected prior to the January release of the beer.
As you might imagine, we are dismayed by this discovery, & are conducting exhaustive investigations in an effort to pinpoint the problem. At this point we know enough to confirm that it was limited to three batches of Chocolate Ale bottles – it did not extend to other Chocolate Ale bottles, to Chocolate Ale draft beer, or to any other Boulevard beers. We can also confirm that the batches in question are not harmful to consume, but may simply display an undesirable flavor.
We stand behind all of our beers, and accordingly are offering a full refund to any consumer who purchased a bottle of Chocolate Ale from the following batches: 2011-1, 2011-2, or 2011-3. The batch number can be found on the back label of the bottle, in the upper right hand corner. To receive a refund, send us the name of the store where you purchased the beer, the purchase price, your name and mailing address, and a scan or photo of the back label from your bottle of Chocolate Ale, batch 2011-1, 2011-2, or 2011-3. If you purchased more than one bottle, please include a photograph of all bottles together.
You can e-mail this information to refund@boulevard.com, or mail it to “Chocolate Ale refund, Boulevard Brewing Company, 2501 Southwest Boulevard, Kansas City, MO 64108.” You can expect a check within 2 to 4 weeks of your submission.
We strive to make superior beers, and extend a sincere apology to those who were disappointed. We promise to learn from this experience, and to redouble our efforts to ensure that every Boulevard beer is worthy of our discerning customers. If you have any additional questions, please don’t hesitate to contact us. Thank you for your support.
Your Friends at Boulevard Brewing Company
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