I know it’s not your traditional craft beer, and you can certainly categorize this as a “mybeerbuzz.com macro watch” post…but since I grew up with Genny in our market, I have a soft spot for the High Falls (Rochester, NY) brew. Genny announced the revamped packaging for Genny Light and has be launching a pretty big marketing campaign…so here’s your first look. This is the 12oz bottle packaging, however Genny Light will also be packaged in 12oz, 16oz AND 24oz Cans! (see 2nd photo)
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Howzabout a nod to the excellent -- and superior packaging -- bock that just entered the market for its annual visit?
ReplyDeletealso i believe they ditched the high falls name, at least for the genesee products. You can read on the side it says "genesee brewing company," not high falls.
Thanks Prof..it's actually licensed to:
ReplyDeleteHIGH FALLS BREWING CO., HIGH FALLS OPERATING CO, LLC
445 ST. PAUL ST
ROCHESTER NY 14605
GENESEE BREWING COMPANY (Used on label)
And I haven't seen any packaging approvals for Genny Bock yet...is it out?
Yes, I have reports of it being bought in Pittsburgh and Lancaster. Last time I checked locally they said "next week" so hopefully I can stock up. It's the best bargain out there.
ReplyDeleteThanks Prof I'll watch for it.
ReplyDeleteAnd the coolest cans ever. although those new/old Reading's are right up there!
ReplyDeleteI agree prof. I really like the retro Reading cans.
ReplyDelete