McSorley’s (15 E 7th St, New York City) just received label approval for their Irish Pale Ale & Irish Black Lager 12oz packaging that includes a series of four labels that show off historical memorabilia still hanging on he walls of McSorley’s. Apparently it is tradition in McSorley’s to never remove anything previously hung on the walls. In order we have Houdini’s Handcuffs, Brooklyn Bridge Opening invitation, World War I wishbones and the doors of McSorley’s opening to women. What’s also interesting is the bottle lists Latrobe, PA (former Rolling Rock facility), but while McSorley’s was originally brewed at our very own Lion Brewery, this packaging is all licensed by FX Matt’s in Utica, NY.
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Sounds like Phil Markowski is making his way through contract breweries like a drunken prom date...
ReplyDeleteI just want to let you know that according to the TTB these labels all expired on 12/31/2010. They were not new approvals. Oddly they were applied for in 9/2010 yet their status is listed as expired and not 'approved'.
ReplyDeleteand they were roiginally listed as approvals mid-day yesterday...somene starting an early New Years Party I guess.
ReplyDeleteHah! Maybe the TTB gets free samples with the applications and had one too many. Approved, Expired, Approved, Expired
ReplyDeleteNothing would surprise me. They did it again today with Jai Alai so perhaps it is somehow procedural?
ReplyDelete